Friday, December 22, 2006

Like a moth to a flame

I just read an article on USA Today about holiday offerings from various fast food chains. One of the businesses mentioned was (go figure) Starbucks. It mentioned how Starbucks routinely marches out the seasonal Eggnog and Gingerbread Lattes and Peppermint Mochas. My friend Kristie swears by the Peppermint Mocha. Last year, when the Starbucks across the street from her house ran out of the peppermint stuff, she was seriously upset.

It's not the seasonal treats that draw me to Starbucks this time of year. It's the little red cups. I cannot resist them, and I'm not sure why. M and I actually discussed this not too long ago. There's just something about those little red cups of steaming hot yumminess that makes Christmastime more Christmasy. I couldn't tell you the last holiday season that I didn't partake of the tasty goodness that it Starbucks in their holiday cups. I am certain it was before there was a Starbucks in Memphis...which would be about a decade ago. Of course, my tastes have changed over the years from hot chocolate to hot tea to mochas to half hot chocolate/half coffee concoctions to my current favorite- the non-fat chai latte. Amazingly, I've never liked actual coffee, and therein the beauty of the Starbucks business plan is revealed. You don't have to like coffee to head over to the corner Starbucks, and even if you are a coffee fanatic, why stop at coffee when there are Caramel Macchiatos? No wonder there is a Starbucks on every corner in every major US city. They're making money hand over fist (and luckily giving some of it to my dear friend A in Boulder!!).

So, here's a Christmas shout out to Starbucks- master of American entrepreneurship, supplier of Christmas spirit, mecca of coffee (and non-coffee) drinks. I think I'll get myself some today. After all, I'm sure I'll drive past three of four just running errands.

Happy Friday!

1 comment:

feather nester said...

I've got $165 in Starbucks gift cards. This is mostly because I won $6000 play dollars at the husband's office Christmas party where they had a casino night complete with blackjack tutor. I cleaned up.

I think people like you (i.e., lovers of the red cups) must be why they had those cup ornaments this year. I was strangely drawn to them until I realized I was considering buying an ornament version of a paper coffee cup. I then felt silly and slightly brainwashed. I, too, am a big fan of the peppermint mocha, but limit myself to one per year, else I suck 'em down like water.